The Republican Party finds itself in the same position as the average corporation—they have to learn to manage change. However, their problem is while in corporations real change requires the acceptance of facts and logics, the politics of the Republican right is a religion.
In trying to appeal to their white and generally ageing base, the Republican Party seemingly did its best to alienate every other demographic in America.
The anti-immigrant rallying cry was intended to reassure the base that the Party would do its best to ensure that the country remained as white as possible for as long as possible.
Latinos responded by giving Obama 71% of their vote in the Presidential Elections.